Category: Colors in Branding

Exploring the use of color strategy in marketing

Choosing Your Brand Colors | How to Start a Business

Choosing your brand colors should be easy. Use the tips in this video to pick your business colors today! When you pick your brand colors you have to think about what the colors represents so that it can be a great reflections on your business. Brand colors can make or break your small business when it comes to brand identity. Don’t let choosing colors for your brand break you. I’m here to tell you the meaning of some of the best marketing colors. Online marketing can be tricky and developing a brand color palette will help you come up with a theme, aesthetic, logo, and much more for your business.
Choosing Your Brand Colors | How to Start a Business 101

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0:00 Intro
0:25 Understanding Colors
1:00 Red
1:22 Blue
1:59 Green
2:38 Purple
3:12 Yellow
3:47 Orange
3:58 Pink
4:59 Black
5:51 Neutral
6:37 Rainbow
7:27 How to Pick Your Colors

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Tags: choose your brand colors, choosing your brand colors, pick your business colors, brand color palette, brand strategy and design for small businesses, how to choose your brand colors,choosing colors for your brand, brand colors, choosing brand colors, how to pick colors, how to choose brand colors, small business, branding your business, brand color meaning, branding colors, online marketing, brand colours, pick your brand colors, pick your brand colours, business colors


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HOW TO CHOOSE COLORS FOR YOUR BRAND | Color palette tips for business owners!

In this video, I am sharing valuable tips on how to choose colors for your brand.

So, listen up business owners! If you are struggling to make decisions or do not know where to start with your brand colors, I’ve got your back!!

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How to Choose Colors (Easy 3-Step Process)

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Choosing colors for a new project is a daunting task for many (including myself).
There’s so much ambiguity involved:
How do I decide on my primary color?
How do I match it with other great colors?
How do I apply all of my colors thoughtfully to my website?

All of these questions are answered in this video through a simple & reliable 3-step process that you can apply to any project.

00:00 Intro
00:39 Choosing a dominant color
2:00 Add two more colors
4:12 How to apply your colors

Check out our blog post on color (it includes a table explaining the meaning of every color):

If you want to learn more about how to apply color to web design and combine that with great typography, layout, strategy and everything in-between, then check out our 10k Website Process course:

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How Brands Use Color To Manipulate You Into Consuming More (& How to Choose a Logo)

While various graphic elements are needed to be masterfully integrated together, color is by far, one of the essentials to convey your logo’s meaning. Color is so powerful it can influence thinking, reactions and stimulate bodily hormones. Research has shown that people make subconscious judgments about a person, environment or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone. Color digs deep in human psychology thus corporate companies can benefit from harnessing and incorporating it in their logo designs. And with that said, here are some basic logo color meanings that big companies use effectively and psychologically manipulating you into buying their stuff and how to ethically choose color for your brand logo if you have plans to open a business.

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Marketing Color Psychology: Use Colors To Win Customers

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Humans are visual creatures, and we’re so visual that colors can play a vital role in influencing our purchasing decisions. In this video, we’re explaining marketing color psychology, what brand colors mean, and how to pick the right colors for your branding.


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In fact, in a study done by performable, where they tested which color button between green and red would have the highest conversion rate.

They found that red buttons increased their conversion rate by 21%.

In other words, they increased their conversion rate without changing anything about the page except for the color of the button.

That’s the power of marketing color psychology.

But why is this? What is it about certain colors that spark people to take more action.

And how do you know which colors to use, so you can improve your marketing?

Well in this video, we’re going to touch on the psychology of marketing colors.

Video Outline

Intro: (00:00)
Blue: (3:25)
Red: (4:32)
Yellow: (5:18)
Orange: (6:23)
Green: (7:25)
Black: (8:28)
White: (9:14)
How To Improve Your Marketing With Colors: (10:05)

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➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.


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Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

What does marketing color psychology mean to you? Each color has positive and negative connotations, and you want to be careful of the messages you’re sending. Watch this video all about the psychology of color before getting started on your own marketing graphics:

When you’re creating a logo, graphic or visual campaign for your business, choosing the proper color scheme is an extremely important step. You don’t want the colors in your design to appear off-putting or overwhelming to your audience.

This is why marketing color psychology is so essential to understand. Knowing how colors work together and what the different colors mean is key to creating beautiful designs.

In this video, Mike Ploger covers various marketing color psychology tips and tricks for choosing the right colors for your design. Follow along with each of the different sections below:
1:07 Primary, Secondary and Tertiary Colors
2:05 The Color Wheel / The Color Picker
2:31 Color Nuances
3:45 Color Harmonies
4:06 Warm and Cool Colors
4:59 Complementary Colors
5:35 Analogous Colors
6:05 Monochromatic Colors
6:30 Triadic Colors
7:13 Split Complementary
7:42 Tetradic Colors
8:12 Square Colors
8:38 Color Meanings and Symbolism
8:56 Yellow
9:28 Red
10:03 Blue
10:32 Orange
10:52 Green
11:16 Violet
11:43 Pink
12:09 White
12:43 Black
12:59 Brown
13:23 Metallics

Dive into this video to learn all about the various meanings behind colors like yellow, blue, violet, pink and more. See real life examples using well-known color harmonies that can help direct your next color choice.

If you’re interested in learning even more about finding the right color scheme, check out this video by our CEO Payman Taei that will teach you all about it:

Check out the blog post version of this article to find even more information on marketing color psychology, like the human perception of color and what color theory means:


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How to Choose the Right Brand Colors – Advice for Entrepreneurs

Starting a new business or going through a rebrand? One of the most important things you’ll need to do is find your brand colors. Creating and setting up your brand can seem daunting, but we make it easy with Visme:

When choosing the right colors for your brand, it’s important to keep color psychology in mind. To learn even more about what different colors mean, check out our ultimate guide on color psychology in marketing:

To find more in-depth resources about branding, check out the branding category on our blog:

And to read the blog post version of this video, head right over here:

Once you’re ready to start your branding journey, sign up for Visme to input your brand kit and make it easy to create on-brand visual content every time:

#brandcolors #findyourbrandcolors


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How to Choose Your Brand Colors Strategically

Looking for a smart method to use when choosing brand colors? And information about color psychology – and selecting brand colors that convey the right feelings, mood, and tone?

You’re in the right place then, Genius Entrepreneur! I’m Kaye Putnam, the Psychology-driven Brand Strategist. In this video, I’m going to share all my best tips and tricks for picking colors for your brand.

The keys are to choose colors based on your truth, not based on trends… and to choose a color palette that will be functional when it’s time to design your brand assets. Tune in for the details!

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