How to Choose Your Brand Colors Strategically



Looking for a smart method to use when choosing brand colors? And information about color psychology – and selecting brand colors that convey the right feelings, mood, and tone?

You’re in the right place then, Genius Entrepreneur! I’m Kaye Putnam, the Psychology-driven Brand Strategist. In this video, I’m going to share all my best tips and tricks for picking colors for your brand.

The keys are to choose colors based on your truth, not based on trends… and to choose a color palette that will be functional when it’s time to design your brand assets. Tune in for the details!

=========} And… Ready for even more? Need more brand clarity?
You can enroll in my FREE “3 Keys to a Crystal Clear Brand” Masterclass:
Access it at: https://brandtrifecta.com/optin-17120531

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Take the Brand Personality quiz! You’ll discover your unique strengths and the psychological triggers that will attract more of your ideal clients.

Take the FREE quiz: https://www.kayeputnam.com/quiz/

(Pssst… the quiz has been taken 200,000+ times – by entrepreneurs just like you. It’s fast, fun, and business-expanding!)

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You can join me, my team of branding experts – and my community of audacious dreamers and do-ers – in these places:

Say hello on social:
Facebook Page: https://www.facebook.com/marketingkaye/
Facebook Group: https://www.facebook.com/groups/570487066328049/
Instagram: https://www.instagram.com/kayeputnam/
Pinterest: https://www.pinterest.com/kayeputnam/

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Some of my favorite branding tools & resources:

(Some are affiliate links, which means if you buy, I earn a small thank you credit or commission. I only recommend products that I use and love.)

MY VIDEO SETUP:
https://kit.co/kayeputnam/youtube-live-video

MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/self-development-books
Branding Books: https://kit.co/kayeputnam/branding-books

BUSINESS TOOLS & SOFTWARE I RECOMMEND:

Transcribe video to repurpose, captions & more: http://bit.ly/KayeRev (free $10 to try it!)
Set up & sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a lead-generating quiz: http://bit.ly/interactquizzes
Archetype-specific templates & assets: http://bit.ly/KayeCM
Drag & drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi
& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

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