- Proper SEO sets you up for Google Analytics
- With the rise of mobile phones, apple, and android devices, people use google search engines in your area frequently
- 90.88% of pages are invisible in Google
- Organic Search Is Most Often the Primary Source of Website Traffic
- It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides efficient ROI.
- SEO Builds Trust
- Good SEO Also Means a Better User Experience
- Local SEO Means Increased Engagement, Traffic & Conversions
- Understanding SEO Helps You Understand the Environment of the Web
- It’s A Long-Term Strategy
— Frequently Asked Questions —
Why is SEO important for business?
SEO is important for business because it directly leads to you appearing in searches. Especially local searches. Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.
What is SEO?
Search Engine Optimization or SEO describes the strategy that brands use to set up the content on the website. Certain elements such as naming photos correctly, the text you use on your pages, page names, descriptions, your url pathway/sitemap, and more appeal to the search engines. Although no one knows Google’s exact algorithm, through careful study, SEO professionals have been able to uncover a number of different factors that seem to impact the ranking of sites. We refer to these factors as either on-page SEO, meaning strategies you implement on your own website; and off-page SEO, meaning techniques you implement off your main web property.
What is the difference between SEO and Digital marketing?
Some people often ask me “Is SEO the same as Digital Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Digital Marketing arsenal.