Home » Blog » 11 Powerful Types of Branding11 Powerful Types of Branding to Elevate Your BusinessNearly every budding entrepreneur inevitably asks Google what to do when starting their business – and the answers show that a huge part of developing your business is to focus on branding, with a capital B.But what is it

The branding trends of 2023 offer a reflection of how we respond to the current times. After a few crazy years and growing dissatisfaction with the actions and—sometimes, even louder—inactions of brands, people are crying out for authenticity, transparency and honesty from the brands they interact with. From finding joy, comfort and escapism in bygone

Photo creditgetty 2022 marked the 25th anniversary of personal branding. Fitting that it was the year that moved rapidly toward making business more human. Ironic as well that more and more technology permeated the workforce. Or maybe not ironic. Perhaps it was a reaction to the tech or a counterpoint to the loss of human

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provides experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want

“A brand is the set of expectations, memories, stories, and relationships that, taken together for a consumer’s decision to choose one product or service over another.” Seth Godin Branding is a complex concept and it’s much more than having a great product, creating a fancy logo and coming up with a catchy tagline. These tangible

Brands will be more integrated into people’s lives as technology advances, and consumers become accustomed to having an app or device with them at all times. This means businesses can no longer afford to have disconnected marketing strategies—they must be fully integrated with their audiences’ lives to succeed in today’s marketplace! This past year, Butler launched