Between Pinterest, Twitter, LinkedIn and more, it can be very difficulty for a business to decide which social media platform they should be on. The truth is it’s important to interact with your customers wherever they are online. Do some research and find out how your current clients are using social media and which platforms they are coming to your site through.

It’s a good idea to take a look at your customers and study those demographics and use that information to decide how and where you are going to reach out to them. Then build your social media strategy around that. Every business is going to have to take the time to research and decide what platform they will use and what strategy they will use to reach out to their customers. Start out with the main platform your current clients are using and build up from there.

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