Used to be you could find a great product or service that everybody wanted, pick a popular spot with a lot of foot traffic, and hang out a sign that said “open for business.”

Well, to be honest, maybe it was never that easy… But things sure feel a lot harder now, don’t they? After all, it seems like more competition pops up every week.

And these days, fewer and fewer people are out walking around. That is, of course, if they’re even WILLING to shop local. The pandemic has driven lots of people online, which means your competitors now stretch across the internet.

In other words, it’s more important than ever to have an online strategy to get you more local customers.

So in this episode, I’ll show you all the major strategies that are guaranteed to move the needle in your favor. And I’ll teach you not only how to get started for local SEO 2021, but what to do first. In fact, here’s the keyword research tips I included in this episode 👉 https://youtu.be/halo97DZenw

🎬 Register for the FREE On-demand video masterclass training, “The Automated Clients-on-Demand Website Blueprint for Service Businesses” Just go to: https://wesmcdowell.com/training

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This video will show you how to do local SEO to get free traffic from organic search and Google Maps listings using Google My Business and search engine optimization.

Optimizing your website for Google local search is different than for a global company. While there is some overlap between traditional SEO techniques like on-page optimization and keyword research, there are additional tactics that apply specifically to local business marketing.

This video is a complete A-Z tutorial. Even if you’re a complete beginner, by the end of this video, you’ll know how to rank your website higher and get more visitors from local searches on Google.

Here’s a breakdown of the step-by-step process to do SEO for your local business.

Step #1. The one thing all local businesses should do for their website.
Step #2. How to setup and optimize your Google My Business (GMB) listing.
Step #3. Local keyword research techniques.
Step #4. On-Page SEO (slightly different for local websites)
Step #5. Building local citations (both structured and unstructured)
Step #6. Link building specifically for local SEO
Step #7. Ongoing activities you can’t ignore

Additional Resources:
► SEO Tutorial for blogs: https://www.youtube.com/watch?v=mz0NGqjkx7Y&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm&index=1
► On-Page SEO Techniques: https://www.youtube.com/watch?v=ZWiNz-7gZ24&list=PLvJ_dXFSpd2uduX3mGLgX_uMK6Eqb8VZF&index=1
► Local SEO Blog Post: https://ahrefs.com/blog/local-seo/
► Whitespark List of Citations: https://whitespark.ca/top-local-citation-sources-by-country/

Timestamps:

0:42 What is Local SEO
2:17 Optimize your local website for mobile
2:37 Optimize your Google My Business listing
5:20 Do some keyword research
7:45 On-Page SEO for local websites
11:28 Build local citations
15:03 Build quality editorial links
17:09 Take care of ongoing activities

Be sure to subscribe for more actionable marketing and SEO tutorials.
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#LocalSEO #SEO

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