►Q: Does changing the name of an existing product hurt its branding?

The name of a brand or product is not what makes it popular to consumers. It’s the quality and the execution of a product that makes people remember the name of the brand. If you truly like the name of the brand and think it fits the product well, keep it. Otherwise you will not be damaged by re-branding a product that has no investment into its current branding,

►Watch the full #AskGaryVee 284 episode with filmmaker Jarno Laasala here: https://youtu.be/5VpUZ0jypVA

► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com

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► Check out my main YouTube channel here:
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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There has been a ton of social media platforms that have come and gone in the last 10 years. It can be challenging to keep up with which ones are still relevant and which ones are have basically been abandoned by the world. However, if you are not on all or at least some of the platform talked about in this video, you are definitely missing out on some serious opportunity!
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► Check out my main YouTube channel here:
http://garyvee.com/youtubeGaryveeSUB

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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Follow me online here:

Main YouTube: http://youtube.com/c/garyvee
Instagram: http://instagram.com/garyvee
Facebook: http://facebook.com/gary
LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/
Snapchat: http://snapchat.com/add/garyvee
Website: http://garyvaynerchuk.com
Soundcloud: http://soundcloud.com/garyvee/
Twitter: http://twitter.com/garyvee
Medium: http://medium.com/@garyvee
Podcast: http://garyvaynerchuk.com/podcast
Wine Library: http://winelibrary.com

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