Ecommerce SEO – Get Traffic to Your Online Store [Top 4 Factors]



This video will show you how to use Ecommerce SEO to get more traffic (and customers) to your online store.

How?

By focusing on the top 4 most critical ranking factors that go into ranking ecommerce websites. Of course, I cover all 4 of these factors in the video.

But I’ll also list them here as a reference.

First up, we have your site’s overall link authority. This is determined by the quality and quantity of the backlinks pointing to your site. The thing is, most ecommerce sites think that they can rank with product and category pages alone. But you can’t. Like any website, backlinks are important for ecommerce sites. I show you how to build links to your ecommerce site in the beginning of the video.

Next up, we have product page optimization. Most of your organic search engine traffic will likely go to your product pages. And I show you the 4 steps that I use to optimize product pages quickly.

Once your most important pages are optimized, it’s time to dig into your site architecture. This is something that’s more technical SEO focused, but it can make or break your ecommerce SEO efforts (that’s because your site likely has hundreds or even thousands of pages). The organization of these (also known as your website architecture) is key.

Lastly, it’s time to optimize your URLs. I reveal some data about which URLs tend to rank best in Google.

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Ecommerce SEO Tutorial to Get More Free Search Traffic



This ecommerce SEO tutorial walks you through the 5 core steps to rank your online shop in Google and get free traffic to your product and category pages.

Rather than providing a list of random ecommerce tips, Sam Oh teaches a step-by-step process that will help you get more organic traffic to your online shop with search engine optimization.

Here are the key topics covered in this tutorial:

► The two absolute must-dos for all online shops.
► How to do keyword research for product and category pages (it’s different).
► On page SEO and optimization of product and category pages.
► All-things technical SEO (including faceted navigation).
► Link building strategies specifically to product and category pages.
► Content marketing for ecommerce SEO (and why you should do it).

Whether you’re looking to gain traction for your Shopify, Magento, Woocommerce, or OpenCart store, these tips will help you rank your money pages in Google search for passive and consistent traffic.

As mentioned in the video, if you want to hit the ground running with your content marketing efforts, then watch this SEO tutorial, which is very helpful for blogging.

YouTube player

Timestamps:

1:15 Must-do’s for online shops
2:32 Research keywords for your product and category pages
7:26 Get onto on-page optimization
10:56 Nail technical SEO
14:42 Build links to your product and category pages
19:42 Do content marketing

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#EcommerceSEO #SEO

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