Marketing Color Psychology: Use Colors To Win Customers

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Humans are visual creatures, and we’re so visual that colors can play a vital role in influencing our purchasing decisions. In this video, we’re explaining marketing color psychology, what brand colors mean, and how to pick the right colors for your branding.


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In fact, in a study done by performable, where they tested which color button between green and red would have the highest conversion rate.

They found that red buttons increased their conversion rate by 21%.

In other words, they increased their conversion rate without changing anything about the page except for the color of the button.

That’s the power of marketing color psychology.

But why is this? What is it about certain colors that spark people to take more action.

And how do you know which colors to use, so you can improve your marketing?

Well in this video, we’re going to touch on the psychology of marketing colors.

Video Outline

Intro: (00:00)
Blue: (3:25)
Red: (4:32)
Yellow: (5:18)
Orange: (6:23)
Green: (7:25)
Black: (8:28)
White: (9:14)
How To Improve Your Marketing With Colors: (10:05)

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➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.


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Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

What does marketing color psychology mean to you? Each color has positive and negative connotations, and you want to be careful of the messages you’re sending. Watch this video all about the psychology of color before getting started on your own marketing graphics:

When you’re creating a logo, graphic or visual campaign for your business, choosing the proper color scheme is an extremely important step. You don’t want the colors in your design to appear off-putting or overwhelming to your audience.

This is why marketing color psychology is so essential to understand. Knowing how colors work together and what the different colors mean is key to creating beautiful designs.

In this video, Mike Ploger covers various marketing color psychology tips and tricks for choosing the right colors for your design. Follow along with each of the different sections below:
1:07 Primary, Secondary and Tertiary Colors
2:05 The Color Wheel / The Color Picker
2:31 Color Nuances
3:45 Color Harmonies
4:06 Warm and Cool Colors
4:59 Complementary Colors
5:35 Analogous Colors
6:05 Monochromatic Colors
6:30 Triadic Colors
7:13 Split Complementary
7:42 Tetradic Colors
8:12 Square Colors
8:38 Color Meanings and Symbolism
8:56 Yellow
9:28 Red
10:03 Blue
10:32 Orange
10:52 Green
11:16 Violet
11:43 Pink
12:09 White
12:43 Black
12:59 Brown
13:23 Metallics

Dive into this video to learn all about the various meanings behind colors like yellow, blue, violet, pink and more. See real life examples using well-known color harmonies that can help direct your next color choice.

If you’re interested in learning even more about finding the right color scheme, check out this video by our CEO Payman Taei that will teach you all about it:

Check out the blog post version of this article to find even more information on marketing color psychology, like the human perception of color and what color theory means:


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