How Brands Use Color To Manipulate You Into Consuming More (& How to Choose a Logo)

While various graphic elements are needed to be masterfully integrated together, color is by far, one of the essentials to convey your logo’s meaning. Color is so powerful it can influence thinking, reactions and stimulate bodily hormones. Research has shown that people make subconscious judgments about a person, environment or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone. Color digs deep in human psychology thus corporate companies can benefit from harnessing and incorporating it in their logo designs. And with that said, here are some basic logo color meanings that big companies use effectively and psychologically manipulating you into buying their stuff and how to ethically choose color for your brand logo if you have plans to open a business.

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