How to Choose the Right Brand Colors – Advice for Entrepreneurs

Starting a new business or going through a rebrand? One of the most important things you’ll need to do is find your brand colors. Creating and setting up your brand can seem daunting, but we make it easy with Visme:

When choosing the right colors for your brand, it’s important to keep color psychology in mind. To learn even more about what different colors mean, check out our ultimate guide on color psychology in marketing:

To find more in-depth resources about branding, check out the branding category on our blog:

And to read the blog post version of this video, head right over here:

Once you’re ready to start your branding journey, sign up for Visme to input your brand kit and make it easy to create on-brand visual content every time:

#brandcolors #findyourbrandcolors


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How to Choose Your Brand Colors Strategically

Looking for a smart method to use when choosing brand colors? And information about color psychology – and selecting brand colors that convey the right feelings, mood, and tone?

You’re in the right place then, Genius Entrepreneur! I’m Kaye Putnam, the Psychology-driven Brand Strategist. In this video, I’m going to share all my best tips and tricks for picking colors for your brand.

The keys are to choose colors based on your truth, not based on trends… and to choose a color palette that will be functional when it’s time to design your brand assets. Tune in for the details!

=========} And… Ready for even more? Need more brand clarity?
You can enroll in my FREE “3 Keys to a Crystal Clear Brand” Masterclass:
Access it at:


Take the Brand Personality quiz! You’ll discover your unique strengths and the psychological triggers that will attract more of your ideal clients.

Take the FREE quiz:

(Pssst… the quiz has been taken 200,000+ times – by entrepreneurs just like you. It’s fast, fun, and business-expanding!)


You can join me, my team of branding experts – and my community of audacious dreamers and do-ers – in these places:

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Some of my favorite branding tools & resources:

(Some are affiliate links, which means if you buy, I earn a small thank you credit or commission. I only recommend products that I use and love.)


Personal Development Books:
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