How to Successfully Rebrand Your Business



►Q: Does changing the name of an existing product hurt its branding?

The name of a brand or product is not what makes it popular to consumers. It’s the quality and the execution of a product that makes people remember the name of the brand. If you truly like the name of the brand and think it fits the product well, keep it. Otherwise you will not be damaged by re-branding a product that has no investment into its current branding,

►Watch the full #AskGaryVee 284 episode with filmmaker Jarno Laasala here: https://youtu.be/5VpUZ0jypVA

► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com


► Check out my main YouTube channel here:
http://www.youtube.com/c/garyvee

► Find #AskGaryVee here:
https://www.facebook.com/askgaryvee

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.

Follow me online here:

Main YouTube: http://youtube.com/c/garyvee
Instagram: http://instagram.com/garyvee
Facebook: http://facebook.com/gary
Snapchat: http://snapchat.com/add/garyvee
Website: http://garyvaynerchuk.com
Soundcloud: http://soundcloud.com/garyvee/
Twitter: http://twitter.com/garyvee
Medium: http://medium.com/@garyvee
Planet of the Apps: http://planetoftheapps.com
Podcast: http://garyvaynerchuk.com/podcast
Wine Library: http://winelibrary.com

source

Read More