“A brand is the set of expectations, memories, stories, and relationships that, taken together for a consumer’s decision to choose one product or service over another.” Seth Godin Branding is a complex concept and it’s much more than having a great product, creating a fancy logo and coming up with a catchy tagline. These tangible

Brands will be more integrated into people’s lives as technology advances, and consumers become accustomed to having an app or device with them at all times. This means businesses can no longer afford to have disconnected marketing strategies—they must be fully integrated with their audiences’ lives to succeed in today’s marketplace! This past year, Butler launched

How do you stay on top of all your social media marketing tasks?From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.Thankfully, there are a bunch of awesome social media management tools available to help. These tools