How to Do Local SEO: Complete A-Z Tutorial



This video will show you how to do local SEO to get free traffic from organic search and Google Maps listings using Google My Business and search engine optimization.

Optimizing your website for Google local search is different than for a global company. While there is some overlap between traditional SEO techniques like on-page optimization and keyword research, there are additional tactics that apply specifically to local business marketing.

This video is a complete A-Z tutorial. Even if you’re a complete beginner, by the end of this video, you’ll know how to rank your website higher and get more visitors from local searches on Google.

Here’s a breakdown of the step-by-step process to do SEO for your local business.

Step #1. The one thing all local businesses should do for their website.
Step #2. How to setup and optimize your Google My Business (GMB) listing.
Step #3. Local keyword research techniques.
Step #4. On-Page SEO (slightly different for local websites)
Step #5. Building local citations (both structured and unstructured)
Step #6. Link building specifically for local SEO
Step #7. Ongoing activities you can’t ignore

Additional Resources:
► SEO Tutorial for blogs: https://www.youtube.com/watch?v=mz0NGqjkx7Y&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm&index=1
► On-Page SEO Techniques: https://www.youtube.com/watch?v=ZWiNz-7gZ24&list=PLvJ_dXFSpd2uduX3mGLgX_uMK6Eqb8VZF&index=1
► Local SEO Blog Post: https://ahrefs.com/blog/local-seo/
► Whitespark List of Citations: https://whitespark.ca/top-local-citation-sources-by-country/

Timestamps:

0:42 What is Local SEO
2:17 Optimize your local website for mobile
2:37 Optimize your Google My Business listing
5:20 Do some keyword research
7:45 On-Page SEO for local websites
11:28 Build local citations
15:03 Build quality editorial links
17:09 Take care of ongoing activities

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